44% energy savings: McLaren’s smart solution for net zero
Discover how McLaren Construction Group achieved 44% energy savings to advance their net zero goals.
2 min read
measurable.energy Feb 4, 2025 8:45:00 AM
At Full Circle Brew Co, sustainability is more than a goal—it’s their way of brewing business. With a bold commitment to achieving net zero by 2030, and to get their brewing efficiency up to 97%, Full Circle Brew Co has sought out innovative solutions to cut carbon emissions and build a greener future.
To help them understand and tackle their emissions, Full Circle Brew Co partnered with Zevero. Their carbon management platform enables the brewery to track monthly emissions, identify hotspots, and pinpoint areas for improvement. One such area was energy waste.
That’s where measurable.energy came in. The AI-powered smart socket solution was recommended by Zevero as a powerful tool to cut wasted plug power and reduce carbon emissions. Turning the challenge into an opportunity for action—achieving immediate, measurable results that brought them closer to their net zero dream.
"We recommend measurable.energy to our clients because we have seen a proven track history of their smart socket making significant financial and electricity savings across multiple industries." —Ben Richardson, Co-Founder and Chief Sustainability Officer at Zevero.
This partnership delivered clear results, fast.
Sustainability requires a continuous pursuit of improvement. For Full Circle Brew Co, thorough emissions audits with Zevero revealed a surprising source of inefficiency: wasted plug power.
Energy waste isn’t always obvious. Everyday devices—like laptops, heaters, and coffee machines often consume power even when idle, creating higher energy usage and avoidable carbon emissions.
For Full Circle Brew Co, this waste was an obstacle to further reducing their carbon footprint. They needed a solution to:
Enter measurable.energy’s smart sockets—a simple yet powerful tool transforming how Full Circle Brew Co manages energy consumption.
The AI-driven plug sockets detect what equipment is plugged-in and monitors patterns of usage to automatically switch off devices not in use, and back on again when needed. This automation drastically reduces energy consumption without the need for manual intervention.
Using real-time data, the smart sockets offered transparency into energy usage and carbon savings, helping Full Circle Brew Co align energy management with their sustainability strategy. Easy to install and user-friendly, the system fit seamlessly into their operations, turning everyday devices into allies for net zero.
The impact was immediate:
reduction in energy use*
*in the office. 22% reduction in the bar.
reduction in CO2 emissions*
*in the office. 23% reduction in the bar.
These results highlight how small actions can create big changes. measurable.energy’s smart sockets enabled Full Circle Brew Co to tackle inefficiencies at the micro-level, scaling their efforts toward net zero.
Sustainable brewing with measurable.energy
From generating nitrogen on-site to reduce CO₂ use, to exploring renewable energy contracts, Full Circle Brew Co leads by example in green brewing.
"It's been a joy to work with Sam and the measurable.energy team over the years on our efforts to reduce our carbon intensity. We've installed smart sockets around the brewery, predominantly in our office and taproom with the aim to reduce our overall spending on electricity through smart algorithms and rule sets to reduce our overall output. The sockets have been a game changer in how we work and the reporting process shows excellent insight into how they work and the savings we make."— Ben Cleary, Founder, Full Circle Brew Co.
With measurable.energy’s smart plug sockets, Full Circle Brewery Co isn’t just brewing craft beer—they’re crafting a sustainable future. By addressing everyday inefficiencies, they’re proving that meaningful change is possible, one kilowatt-hour at a time.
Talk to our team and find out your energy waste savings.
Discover how McLaren Construction Group achieved 44% energy savings to advance their net zero goals.
Tortilla, a leading European restaurant chain, has partnered with measurable.energy to tackle plug power waste.
Discover how housebuilder Thakeham reduced energy consumption and cut carbon emissions using measurable.energy’s AI-energy management solutions.