About measurable.energy

To significantly reduce global carbon emissions, we must automate the process of finding and removing energy waste at scale, whilst changing the way we consume energy, through education. By combining our machine learning technology with behavioural change, we can eliminate wasted energy in buildings, turning the tide on carbon emissions.

Creating a more sustainable world

Purpose

To eliminate wasted energy in buildings.

Vision

To become the global standard for plug load energy management.

Mission

To deploy AI-driven, appliance-level control that eliminates wasted plug load energy and delivers measurable financial and carbon returns.

Our values

Honest always

We’re transparent and sincere in all our interactions, building trust and respect with those around us.

Curious in nature

We’re an agile team with a combined technical skill and intelligence to make real environmental change.

Original by design

We’re persistent and always looking for new ways to solve problems and improve the solutions we create.

Relatable at heart

We take the time to understand what you need and lean on our own experiences to help guide us.

Our journey

March 2018

We started developing our first prototypes.

June 2018

measurable.energy was founded!

February 2019

Our first prototypes were manufactured.

April 2020

Our first ever pilot installations began.

August 2021

We secured seed investment.

November 2021

We spoke at the United Nations Climate Change Conference (COP26).

April 2022

We were featured on BBC News’ People Fixing the World. One of our branded patches travelled into space and visited the International Space Station.

October 2022

We launched into the commercial market.

January 2023

We secured £4.5 million series A funding.

March 2023

We had our official launch event – the cake was amazing!

June 2024

measurable.energy sockets are installed on a flagship HS2 site.

December 2024

Series A+ funding closed.

August 2025

The TGX is launched! Revolutionising energy management for office-based businesses.

August 2026

Financial backing from Roger Ferguson & RO Capital Group secured for next phase of growth.

Meet the team

Senior leadership

Smiling bald man with a short beard wearing a light blue striped shirt against a purple background.
Dan Williams
Chief Executive Officer (CEO)

I lead the measurable.energy team, helping improve environmental sustainability with our unique technology. Alongside Josh, I started the company to solve a simple problem, to give businesses an accurate way to identify and measure their small power waste, and to reduce it – measurable.energy exists to create real environmental change, at scale.

My background is in sustainability and energy impact, working with Microsoft's software services during my engineering doctorate. Over the past decade, I’ve created strategies for Google, Telstra, Heathrow Airport, and the BBC to name a few.

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Josh Eadie
Chief Technology Officer (CTO)

I lead the development of our innovative technology, giving organisations huge amounts of data on their small power energy use, so they can make a tangible difference to our planet, right now. By using just 100 of our sockets, companies can save 3.4 tonnes of CO2 emissions, every year.

Like Dan, I’ve got an engineering doctorate, specialising in machine learning theory and robotics, working in partnership with Thales. My studies ignited a passion to challenge the status quo and push the boundaries of technology, something I embody within the team.

Smiling woman with short dark hair wearing a green blazer sitting at a wooden table indoors.
Ann Wong
Chief Finance Officer (CFO)

I lead Finance and Operations at measurable.energy, building the foundations to scale sustainably as we work toward our mission of eliminating wasted energy.  My role is to bring financial discipline and strategic oversight that empowers the team to innovate and grow with confidence.

With experience across corporates, start-ups, and scale-ups, including senior roles at NBCUniversal and KPMG, I've supported high-growth businesses through funding, international expansion, and operational transformation. I bring this breadth of experience to measurable.energy to help us deliver measurable impact for customers, investors and the planet.

Outside of work, I enjoy cooking and breaking bread with family and friends, and singing in a wonderfully quirky all-women's chorus.

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Linsay Duncan
Chief Marketing Officer (CMO)

I lead measurable.energy’s marketing function, making sure our story connects with the businesses, sectors and partners who can cut the most carbon and cost with our technology. My role is to show how eliminating wasted plug power isn’t just an operational fix, but a strategic advantage for organisations under pressure to meet net-zero targets.

My background is in B2B marketing for purpose-led tech, SaaS and data-driven companies. I’ve helped scale-ups and high-growth businesses build marketing foundations, align sales and marketing, and create measurable impact. Excited to now accelerate measurable.energy’s mission to reduce wasted energy at scale.

Meet the team

Sales

Paul Callow
Partner Sales Director

I head up the partner channel here at measurable.energy. 

I've spent the last 25 years designing and scaling partner and channel models for international technology business such as Brother and Lexmark. Working with, and through partners is a vital pillar of our strategy as we move forward and I am excited and proud about the work we are doing here as a team to genuinely create value for our customers together with our channel partners.

David Hallett
Account Executive

As an Account Executive at measurable.energy, I specialise in the commercial real estate sector, helping teams uncover energy inefficiencies and cut carbon emissions through actionable energy data.

Meet the team

Product & Engineering

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Rob Smart
Head of Engineering

I lead our engineering team and the development of our software. My goal is to continuously improve and grow our capabilities to reduce energy waste and emissions.

On top of my degrees in geology and geographical information systems, I have extensive experience in developing software and hardware solutions.

Nathan Browne
Data Engineer

I develop and maintain our data warehouse and pipelines. I’m determined to make our data transforms as efficient and rapid as possible!

I have a degree in engineering mathematics, specialising in data modelling, and have previously worked with commercial data engineering and artificial intelligence pipelines.

Karolis Kimtys
Full Stack Developer

Drawing from multiple years of industry experience, I develop and maintain measurable.energy's full stack software services.

I’m deeply committed to making a significant, positive impact on the environment, by aiding businesses in their efforts to reduce energy usage.

Nick Beck
Lead Firmware Engineer

I lead the firmware team at measurable.energy, where I am involved in the full software development cycle relating to our firmware for our product range and assocaited processes. I have a long career in embedded software development and cybersecurity for embedded and IoT devices.

Meet the team

Operations & Finance

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Jacob French
Head of Ops and Quality

As Head of Ops and Quality, I focus on internal product development, quality assurance, compliance with ISO standards, and ESG monitoring. My goal is for our operations to run smoothly, and to drive efficiency, safety, and scalability - propelling us towards a regenerative future by eliminating wasted energy.

Sally Moss
Finance Manager

I manage the day to day  Finance function and my role is to support the CFO and the rest of the teams to help achive our mission of eliminating wasted energy. I provide over 25 years experience in working in finance in SME businesses

Stewart Downes
Operations coordinator

I manage client shipments and coordinate with the customer success team to ensure smooth delivery and satisfaction.

Charles Smith
Support & Data Analyst

I’m responsible for internal dashboards and reporting tools used across the company, helping teams with custom reporting, diagnostics, and troubleshooting data and device issues.